Growth
shouldn’t feel
this expensive
I get called in when the dashboards are full and the story still doesn't add up. Fourteen years in growth and lifecycle taught me where to look first: not at what's underperforming, but at why. Every engagement ends with a plan grounded in your data and built for your team to run without me in the room.
THE ACTUAL PROBLEM
Most DTC brands don't have a traffic problem. They have a system problem. Acquisition runs one way. Lifecycle runs another. Nobody's coordinating the middle. That's exactly where the money is leaking.
ABOUT
I have learned to spot patterns before they show up on dashboards.
I'm Alejandra Marin. Fourteen years in growth and lifecycle across DTC, ecommerce, and B2B SaaS, most of it spent staring at dashboards that told a different story than the one the team believed. I've built the systems, run the audits, and made enough calls on messy data to know the difference between a real problem and a symptom that just looks urgent.
I don't run your campaigns or manage your channels. That's on purpose. It's the only way the diagnosis stays honest instead of turning into a pitch for more of my own time. But it also means the strategy I hand you has to survive without me in the room, or it's not a strategy. It's expensive wallpaper.
I work primarily with English and Spanish-speaking DTC brands across North America, Latin America, and Europe. If your brand operates in or is expanding into LATAM, I understand that market from the inside, not from a benchmark deck.
14+
Years in growth & lifecycle strategy across DTC, ecommerce, and SaaS
$1M-$10M
The revenue range where retention and lifecycle work matters most. And gets the least attention.
System-first
Not channels. Not tactics. The whole thing: how acquisition, lifecycle, and retention work together.
One process. No surprises. You'll know exactly what's happening and what to do next.
THE PROCESS
Every engagement runs through the same four stages. Not because it's a template. Because it's the order that actually works.
01 / Audit
Find what's actually happening
I review your acquisition performance, lifecycle flows, and retention metrics against real benchmarks and your industry landscape.
02/ Diagnosis
Name the root cause
I dig until I find the actual root, not just the stage where the numbers first look bad. The symptom is rarely the problem. We want to treat the root cause.
03/ Strategy
Build the fix
I build the strategy around the root causes, prioritized by impact rather than by what's easiest to ship. You'll know exactly what to do first, and why it matters more than everything else on the list.
04 / Roadmap
A plan your team can run
Each recommendation comes with a reasoning, and the roadmap is built to enable execution within your reality. Your team gets clear priorities, clear owners, and a clear sequence.
SELECTED WORK
What the diagnosis actually looks like.
-
DTC / Apparel — $3.2M ARR
The problem wasn't creative or send frequency. Three lifecycle stages had zero automation. Revenue was being left at every post-purchase touchpoint.
-
DTC / Beauty — $6M ARR
Acquisition wasn't the issue. Repeat purchase rate had dropped 18 points. Every new customer was essentially a one-time buyer. The acquisition math was never going to work until that was fixed.
-
Ecommerce / Home — $1.8M ARR
The sequence was campaign-shaped, not lifecycle-shaped. Rebuilt around intent signals. Conversion from welcome improved within the first 30 days.
Two ways in. Both built around clarity.
WORK WITH ME
FLAGSHIP ENGAGEMENT
A full-system audit, root-cause diagnosis, and prioritized strategy roadmap in one engagement. This is the one place I'll say it plainly: everything in this deliverable is built for your team to actually run, not admire in a folder. If you're not sure where the problem lives, this is where you start.
→ System audit across acquisition, lifecycle, and retention
→ Root-cause diagnosis: not symptoms, the actual problem
→ Prioritized strategy built around your specific situation
→ Implementation roadmap your team can run from day one
→ Review session to walk through findings
→ 30-day follow-up to support your team during execution
Starting at $3,500
SINGLE-FOCUS PROJECTS
Already know what you need?
Seven scoped, standalone deliverables: competitive analysis, content strategy, performance analytics, and more. Same implementation-ready standard as the Growth Diagnostic, applied to a specific problem.
Starting at $3,000
SEEL ALL PROJECTS
WHAT THIS IS NOT
Not another agency selling campaigns.
Not a coach with a framework for every problem
Not a 90-page deck full of benchmarks and no decisions.
It's the work you do before you spend more. Finding exactly what's leaking to fix that first.
READY
Start with a conversation.
Tell me what's happening. I'll tell you which engagement fits and what the output will look like before we start. I work with brands in English and Spanish. And if I can't help, I'll tell you that too.